Getting started

Set up your profile

Your marketing identity — the name, headshot, and contact info buyers see on every page.

Your profile is the identity that appears on every listing you create and at the top of your public page. Open it from the account menu in the top-right under “Your profile,” or from the “Your public page” card on Overview. It has two tabs: General and LO Page.

The General tab — your name, headshot, and contact details, with a live preview.

The General tab

General holds the details that get reused everywhere. It's grouped into three cards:

Identity — full name, an optional display name, title, branch/location, your headshot, and a short bio.
Contact & licensing — email, phone, and your NMLS ID.
Links & call-to-action — your apply/pre-qualification link, the label for your CTA button, a calendar link, your website, and social links (Facebook, Instagram, LinkedIn, YouTube).

A live preview on the right shows your loan-officer card exactly as buyers see it, and a “Profile completeness” meter shows your percentage and lists anything still required. Click “Save profile” when you're done.

What's required to publish

Full name
Email
Phone number
NMLS ID
Headshot photo (a clear, square photo works best)

Saving your profile updates every existing listing automatically — you never re-enter your details page by page. Leave the apply link blank and it defaults to your ALCOVA HomeHub link.

The LO Page tab is where you build the body of your public page with a drag-and-drop editor. That's covered in its own guide: “Build your public page.”