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Marketing & analytics

Read your analytics

Views, engagement, and what to do about them — with a summary for your realtor.

Each listing's Analytics page turns the last 30 days of activity into follow-up you can act on. Open it from the Edit page or a listing's menu.

The four cards

  • Page views — total views, plus unique visitors.
  • Payment lab opens — how many explored financing, plus gallery opens.
  • Contact clicks — taps on your (or the realtor's) phone and email, plus showing-form opens.
  • Inquiries — submitted lead forms, plus the top traffic source.

Insights and the realtor summary

  • A “What this means” section translates the numbers into plain-language next steps (it appears once a page has a little traffic).
  • A “Realtor-ready summary” gives you a short recap you can copy into a text to show your partner the value you're driving.
“Unique visitors” counts distinct browser sessions, not people, and the window is always the last 30 days. Numbers update in real time as buyers visit.